A Little Lace Dress Becomes a Birthday Card
October 5th, 2012
FacebookTwitterGoogle+PinterestLinkedInShare

Sometimes, we just get a feeling. And what we’ve been feeling lately is … Lace. Yes, that’s lace with a capital L, if the recent runways and red carpets are anything to go by. We’ve been pinning tearsheets of lovely lace dresses for the last few months (see our mood board above, featuring Jennifer Lopez, and fashion from Louis Vuitton, Valentino and Dolce Gabbana), thinking there must be a card in there somewhere.

After all, if we promise to be the card company that really delivers the latest fashion trends — and we do — we have to get down with lace.

The new approach to lace that makes it modern sees it being used as a overlay against a solid, often vibrant, color. Erdem, the talented young Canadian designer based in London, is proving a master at this, with fans such as Kate Middleton (top left) and, most recently, Downton Abbey’s Michelle Dockery (right).

We were inspired to create a similar effect with our design. We wanted the lace to appear like a drape of fabric over the rich pink panel, much like Michelle’s dress. Ok, now we have the visual — what about the words?

Think of lace, and the first thought that probably comes to mind is sexy. Which is not a word that sits immediately on our list of chic, witty card words. So we pondered, and discussed. Until finally someone exclaimed, with a measure of exasperation: “Surely no one would ever really mind being called sexy?”

So there you have it: Happy Birthday, Sexy. We hope you won’t mind receiving this card.

(This card is fresh from our brand new collection of greeting cards that mix up the latest fashion trends. Lipstick kisses, leopard patterns, and python prints — each is paired with a gold metallic envelope. Have a quick look at them here.)


Leave a Reply