A Palm Beach Luncheon
February 20th, 2013
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Luncheon always seemed a faintly ridiculous term to us, when the simple word lunch was available. Then we started to experience Palm Beach lunches, and quickly realized these were events that definitely merited the extra syllable.

So when the Society of Four Arts approached us to design an invitation for one of their luncheons, we leaped at the chance. It would celebrate Alex Hitz and his splendid new cookbook, “My Beverly Hills Kitchen” (see above).

The brief was to be bright and sunny and glamorous, so we decided upon colonnades of Palm trees to evoke the famed boulevards of Beverly Hills, and paired them with a playful art deco font called VIP (naturally).

A majestic pair of bronze peacocks (above) stood sentry at the gates to the Four Arts garden where the event was held last week.

A beautiful breeze found us inside the shade of the Pannill Pavilion (above) in the garden.

The theme of invitations carried through to place cards and menu card, the latter which was designed to be a bookmark and memento of the day. And yes, the food was as delicious as it reads. Bloody Mary aspic? Fiendishly tasty. (Alex chose these recipes personally from those in his new book.)

The prettiest of pale turquoise shades banded the plates (above, holding the fresh and delicious dessert) …

… and matched the gift bags that sat on the back of the gold chairs. Those 5 numbers? The Palm Beach zipcode of course.

Alex’s book is now available everywhere, and learn more about Alex from his own website, My Beverly Hills Kitchen.

The Society of the Four Arts has a wonderful program of lectures and exhibitions, see their schedule here. And any visitor to Palm Beach should not miss a stroll in their renowned sculpture garden.


One Response

  1. Wynn c. Henderson says:

    Alex, I am so excited, The Coach House has finally gotten in it’s reorder of your book and I’ve gotten it. I understand it’s the BEST !

    Congratulations and love,

    Wynn

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