A Trio of Cards Takes Flight from the Runway
May 8th, 2012

We love following trends. What’s better than discovering the new?

Jewel tones, like purple and teal from Gucci (above, left), and flirtatious bird patterns, like those from Carolina Herrera (above, right), dominated fashion runways the last couple of seasons — and made us wonder how we could bring this luxury and whimsy to a range of cards.

First, we explored different paper options. We found a premium opalescent paper stock that gives flat color a wonderful, luxurious shimmer: mere purple and green alchemizes into amethyst and emerald (above).

Then we discovered a new font, Carolyna, with a lovely hand-lettered feel, to bring added flourish to these cards. See how the descender of the letter “y” swirls off the page and back again (above).

Speaking of showing off (above), imagine our delight to see, just last night at the Met Ball in New York, a further evolution of the fashion trend. Jewel tones and bird motifs suddenly combined as one in purple feather dresses, worn fearlessly by Beyonce (in Givenchy, below left), and Diane Kruger (Prada, below right).

Might we gently suggest it could be a little easier to stay on-trend by sending one of our cards than trying one of these dresses? “Flights of Fancy”, our trio of cards, is one the new collections we’ll be bringing to the National Stationery Show in New York (May 20-23). It will be in stores and available online from June.


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