When a little 10’x10′ box in New York becomes our home for the better part of a week, it can only mean one thing: the National Stationery Show! It’s when the world of paper converges on the city to put on their smiles and peddle their wares to buyers from across the country — and, as ever, the energy and creativity on display was a real inspiration.
The concept (above): With our booth, the idea was to bring a bright, little patch of Palm Beach to the Javits Center. We started our moodboard (see above) back in January, and what emerged over the months was: kelly green, sisal carpet and storage bins, sunburst mirrors, crisp white frames and jewel-tone ottoman stools.
The end result (above): Et voila! We were delighted to see all these elements fall into place in the stage set we created for J.Falkner. And there must have been something lucky in that gorgeous shade of green — we had our best show ever, with great stores reordering and new stores discovering us.
Cards were ranged along white shelves (see above). “Fabulous. (Is what you are, my friend.)” is from a new card collection we launched at the show.
After spending the days cooped up in the convention center, everyone’s ready for a good party. The Louie Awards are always a high point, and this year we were greeted by dramatic swirls of paper cut-outs (above), which became even more incredible as one looked to see the details of flying birds and airplanes.
Though our nominated card didn’t win, it was wonderful to be welcomed into this special crowd, and see, hand-cut into one of the paper airplanes, the letters of J.Falkner Cards (above).
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All my mother ever wanted on Mother’s Day, she insisted, was a hand-made card from her children. In an extreme case of careful-what-you-wish-for, she now has a son doing nothing but making cards all year ‘round.
Maybe that’s no surprise. Because the unqualified enthusiasm with which my mother greeted my creative endeavours — even that less-promising phase with felt finger puppets when I was 8 — encouraged me to think that there just might be a wider audience out there. And now here we are, all these years later, shipping thousands of cards to stores across the US every month.
Which meant the heat was on to cook up Mother’s Day cards to express full filial gratitude. Balloonists, birds and lucky clovers: these cards are for you, Mom — and mothers the world over.
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Wearied celeb-watchers may have decided that the award season was finally over with the Oscars last week — but for those of us in the stationery world, it’s all just begun. Yes, dear reader, the Louie Awards finalists have now been announced.
This year the Greeting Card Association had to sift through more than 1000 entries from 220 companies worldwide, so imagine our delight when our little pink pig found itself near the finish line in the birthday card category. (As for its final place on the podium, we will have to wait until the ceremony on May 19th.)
This card (see above) is one of our favorites, too. There is something about this pig’s cheeky smile that charms us anew every time we see it. And talk of pigs also allows us to trot out one of our favorite quotes — from Winston Churchill:
“I like pigs.
Dogs look up to us.
Cats look down on us.
Pigs treat us as equals.”
So here’s hoping that the Louie judges will be feeling as affectionate about the cloven-footed come May 19th.
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Luncheon always seemed a faintly ridiculous term to us, when the simple word lunch was available. Then we started to experience Palm Beach lunches, and quickly realized these were events that definitely merited the extra syllable.
So when the Society of Four Arts approached us to design an invitation for one of their luncheons, we leaped at the chance. It would celebrate Alex Hitz and his splendid new cookbook, “My Beverly Hills Kitchen” (see above).
The brief was to be bright and sunny and glamorous, so we decided upon colonnades of Palm trees to evoke the famed boulevards of Beverly Hills, and paired them with a playful art deco font called VIP (naturally).
A majestic pair of bronze peacocks (above) stood sentry at the gates to the Four Arts garden where the event was held last week.
A beautiful breeze found us inside the shade of the Pannill Pavilion (above) in the garden.
The theme of invitations carried through to place cards and menu card, the latter which was designed to be a bookmark and memento of the day. And yes, the food was as delicious as it reads. Bloody Mary aspic? Fiendishly tasty. (Alex chose these recipes personally from those in his new book.)
The prettiest of pale turquoise shades banded the plates (above, holding the fresh and delicious dessert) …
… and matched the gift bags that sat on the back of the gold chairs. Those 5 numbers? The Palm Beach zipcode of course.
Alex’s book is now available everywhere, and learn more about Alex from his own website, .
The Society of the Four Arts has a wonderful program of lectures and exhibitions, see their schedule . And any visitor to Palm Beach should not miss a stroll in their renowned sculpture garden.
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Sure, the 14th of February is a day for red — red roses, red candies, red-hearted cards. But here at J.Falkner, we also like spinning slightly unexpected color stories in our greetings.
After all, what could be sweeter for a loved one than a card in ice cream colors like pink and peach? We turned to our pantone book and paired a pretty pink and an orange sorbet (above) for a new trio of cards.
In this overly ironic world is there anything more charming and fresh than a genuine blush?
We can’t get enough of zebras (above). To us, they clearly reveal God as a fashion designer-manqué — that crisp black and white pattern is far too attractive for mere camouflage.
A friend often signs off their emails with this expression (above), and we couldn’t resist making it into a card.
Light pink and soft orange are not just for cards. They work just as well with flowers, so we put together this sun-kissed bouquet of roses to brighten your day (above). Happy Valentines!
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