design process

A Trio of Cards Takes Flight from the Runway
May 8th, 2012
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We love following trends. What’s better than discovering the new?

Jewel tones, like purple and teal from Gucci (above, left), and flirtatious bird patterns, like those from Carolina Herrera (above, right), dominated fashion runways the last couple of seasons — and made us wonder how we could bring this luxury and whimsy to a range of cards.

First, we explored different paper options. We found a premium opalescent paper stock that gives flat color a wonderful, luxurious shimmer: mere purple and green alchemizes into amethyst and emerald (above).

Then we discovered a new font, Carolyna, with a lovely hand-lettered feel, to bring added flourish to these cards. See how the descender of the letter “y” swirls off the page and back again (above).

Speaking of showing off (above), imagine our delight to see, just last night at the Met Ball in New York, a further evolution of the fashion trend. Jewel tones and bird motifs suddenly combined as one in purple feather dresses, worn fearlessly by Beyonce (in Givenchy, below left), and Diane Kruger (Prada, below right).

Might we gently suggest it could be a little easier to stay on-trend by sending one of our cards than trying one of these dresses? “Flights of Fancy”, our trio of cards, is one the new collections we’ll be bringing to the National Stationery Show in New York (May 20-23). It will be in stores and available online from June.

4 Quotes to Live By
April 12th, 2012

Long, long before we started our card company, we were collecting quotes. Scribbled on little notes, distributed in emails, shared at dinner parties. When we found one that really resonated, we wanted not to forget it.

But, now that we’re in the biz, how to make our quote cards distinctive? Here at J. Falkner, when in doubt, we bring the sun in. Let’s make these cards as bright as they can be. Then let’s draw on our magazine days, and get bold and inventive with type.

So here they are — our “Colorful Quotes”, from Oscar Wilde, Emily Dickinson and Cole Porter (top, left to right).

Let’s face it: no one says it quite like Oscar.

Who knows where this one came from, but it spoke to us.

It’s true, isn’t it? But, like any bit of wisdom, this quote can be interpreted in different ways.

These cards are part of our current collection and all available online here. We also offer them in a great mixed boxed set of each of the 6 different quotes.

This collection has been such a success for us, we are creating a new trio, and here’s a sneak peek at one coming in June, a quote from Cole.

What are your favorite quotes? We’d genuinely like to hear: leave us a comment. Who knows, yours might be perfect for a “Colorful Quote” …

Color Symphonies at Sea
April 2nd, 2012

We recently had the occasion to sail the high seas on a Caribbean cruise. Sure, the buffet plates were the size of serving platters, and the best-dressed couple on the boat were the Italian magicians, but surrounding us — and soothing us — was the bluest of blue seas we ever did see.

In fact, simple blue quickly became an inadequate description, as the approach of each island seemed to bring its own unique shade of sea.

The promenade deck was pole position to watch the constantly shifting colors of the sea. The navy cushions and varnished teak chairs (above) were appropriately nautical chic.

Arriving at Eleuthera (above), in the Bahamas. This emerald green reminds us why, for many centuries, the oceans on maps were depicted as green, not blue.

The flash of a white boat (above), against a deep rich blue sea, seems to welcome us as as we cruise into the port of St Maarten.

How adorable is this dolphinfish tile work we discovered along one of the pretty streets of Marigot, le capital of St Martin.

Look at this palette of blue laid out in the harbor of one of the Turks and Caicos islands (above). The progression from inky blues to rich cyan to shimmering turquoise could be a masterclass in color.

John Burroughs, the 19th century American naturalist, wisely remarked: “I go to nature to be soothed and healed, and to have my senses put in order.” We know when our senses begin to align, because fresh new ideas start to bob up to the surface.

And naturally we were card-inspired on this trip. The result is this anniversary card (below), which celebrates the beautiful colors of the sea we saw, and the sweet serenity we felt, cocooned in our little portside cabin.

(This card will become part of our new card collection that we’ll be presenting at the National Stationery Show in New York at the end of May. Stay tuned for more card sneak peeks to come!)

Welcome to our new Palm Street offices!
January 18th, 2012

New year, new offices! We have decamped from our home-office situation into genuine office space in Grandview Heights, a fab little historic neighborhood in West Palm Beach. This past month we’ve been buzzing like bees putting it all together, and now we want to give our readers the first look.

Ok, we admit it. Our offices are on the intimate side in terms of space. So what we quickly decided: Small space? Streamline colors. Sure we love color in our cards, but it made life a lot easier to choose just two for the office. White (and as glossy as possible, please), and a jolt of yellow. (High-gloss desk, white leather chair, and file cabinet from CB2. Lamp is West Elm. The prints are Avedon.)

We always like to think of our cards as mini pieces of art, so why not blow them up and hang them like that (above)?

Let’s bring the sun in. Yellow hanging files in a yellow file cabinet (above) never fail to cheer us up, even when we’re reaching for our printing bills.

Heaven for us is a place with more mood boards that we can fill. Fortunately we have plenty of wall space for them now. Simple modern white furniture (thank you Ikea) lets the images bring color and texture into our meeting room (above).

We love a high low office mix. Take cheap office supplies and put them in elegant containers. Don’t the pop colors of these pushpins look chic when set against the lovely blue glaze of this hand-thrown bowl?


Our lunch spot. The Curbside Gourmet food truck (above) that parks along the Dixie Highway is a local fave, and fortunately its grilled mahi fish tacos — with lime and mango — are as delicious as its turquoise livery and whimsical typography.

And doesn’t everything taste a bit better on sunshine-happy plates? (These are from C. Wonder.) If you’re ever in the area, stop by and let us make you a cup of tea.

Local inspiration. If ever we get stumped for idea, how lucky are we to find the world-class art collection of the Norton Museum a 5-minute walk away. A splendid art deco bronze by Paul Manship (a personal fave of ours) of Diana graces the original entrance (above, left).

Sometimes we manage to leave the office before it gets dark, and then we are treated to this view along Flagler Drive (above), a moon just beginning to rise against a darkening sky. And with that, we cycle happily home.

* J. Falkner Fine Stationery & Cards. 500 Palm Street, Unit B. West Palm Beach, FL 33401. Tel (561) 833 8455. Fax (561) 228 0633.

Our Favorite Christmas Collaboration
November 23rd, 2011

Hands down, one of the best things about running our stationery company is the opportunity to work with creative people, especially when they take our bits and pieces of an idea further than we’d ever imagined ourselves. Check out, for example, these holiday cards that Adrian Valencia created for us.

The “Holiday Shoe-Tree” (above) started off as a whimsical little thought. Wouldn’t a Christmas tree made of super-chic shoes be everyone’s holiday dream? (In our book, visions of Manolos and Jimmys definitely trump a few old dancing sugar-plums …)

How splendidly Adrian brought the concept to life. Another illustrator might have taken a photoshop shortcut to copy and paste the same half a dozen shoes, but look closely: each one of Adrian’s 20 shoes is a different style. And how genius to make a Birkin bag the tree trunk, and a glittering Fendi baguette the star?

(The inside greeting reads: “… and a chic bag in a shoe tree! Happy Holidays!”)

Naturally we had our fashion friends in mind when we dreamed up this card, so you can imagine how delighted we were when People Stylewatch, one of the bestselling fashion magazines, chose this card for their Holiday Gift Guide (above). The issue hits the stands this week, and we’ve already gone back to press so we don’t run out. You can make online orders here.

Adrian also illustrated this Holiday Skater (above). The challenge here was to make blade carve the words of the greeting into a single flowing line on the ice. And voila, Adrian pulled it off like Katarina Witt. How clever is that tiny, little snowflake apostrophe? Order either single cards, or a boxed set here.

Yes, Virginia, Christmas is coming …
November 8th, 2011

We actually held off as long as we could, but we can’t ignore it any longer. The build-up to Christmas seems to have begun. It always fills us with a mixture of excitement and anxiety — we are prone to enormously optimistic to-do lists, and spend far too much time in ribbon-selecting. At least this year we don’t need to shop for cards … but hopefully you will!

Above is a pair we are especially taken with. There is something about the little sleeping holiday mouse that touches our heart, and we love the troop of reindeer reporting for Christmas duty.

We actually went a little further with the design of these, and on the back of each card we shared what we’d discovered in our research — perhaps you enjoy an interesting fact as much as we do.

The Reindeer Group: “Originally, in the 1823 poem ‘Twas the Night Before Christmas, there were only 8 reindeer. The ninth and most famous reindeer only arrived on the scene in 1939, when ad-man Robert L. May dreamt him up for a department store holiday coloring book. May wanted a name that began with ‘R’ for reindeer and so the red-nosed one was born.”

The Holiday Mouse:‘Twas the Night Before Christmas was first published anonymously in 1823. Now it’s mostly attributed to Clement Clarke Moore, but there is also a claim by Henry Livingston, Jr. What is indisputable, however, is that this American poem was the first to establish the vision of Santa Claus that we take for granted today.”

We are reluctant to let commercial considerations intrude our story, but should you wish to explore our entire range of holiday cards, you can do so here. As well as find them in many lovely stores across the US and Canada.

What is a Chinese Snuff Bottle?
October 29th, 2011

When we mentioned to friends that we’d recently been hard at work creating a pair of greeting cards for the International Chinese Snuff Bottle Society — which this week celebrated its 43rd annual convention here in Palm Beach — more often than not the response was: exactly what is a Chinese snuff bottle?

In the hope you enjoy learning new things as much as we do, we wanted to share this account. Tobacco arrived in China in the mid-16th century, but a century later the smoking of it was banned. However, sniffing tobacco was still allowed since the Chinese believed it to have medicinal purposes. Go figure. But the unintended and rather fabulous result was the development of lovely, tiny (rarely taller than 2.5”) bottles to carry the snuff itself.

As the vogue for these bottles reached its peak in the 18th century at the height of the Qing Dynasty, there were increasingly intricate examples of the craft emerging from the Emperor’s workshops. The use of snuff fell out of favour after the establishment of the Republic of China in 1914, but the bottles themselves became increasingly collectible. Today they are a hot market among collectors: last year, one bottle from the Qing dynasty fetched a record $1.17M. Not bad for something barely 2 inches tall.

So that’s your history, but what really attracts us to the bottles is their simple beauty. Yes, they can be intricately carved and decorated, but we prefer the ones that are less adorned and instead celebrate their materials — whether it be white jade, which is notoriously difficult to carve (up top), or a luminescent green glass blown into perfect symmetry (above). And what super-chic color combinations: jade, black and coral looks just as modern today.

With this pair of cards (below), created as a limited edition for the International Chinese Snuff Bottle Society, we wanted to celebrate the vivid color palette — a Chinese lacquer red, a deep jade — and the intimate charm of delighting the eye with something so small and fine.


* For more info on Chinese Snuff Bottles, read the recent article in The Palm Beach Daily News, or visit the website of the International Chinese Snuff Bottle Society.

Wedding Magic in the Catskill Mountains
October 27th, 2011

It’s our opinion that the best design is often one that tells a real story. So here is the story of a wedding that took place in the Hudson Valley last weekend, for which we were doubly fortunate to design the invitation suite, and also to attend.

The wedding was a union between two men who both led dynamic lives in Manhattan, but who had found their Eden together in Upstate New York — and therefore chose as a venue an amazing old house (with its own stories: it was built for the Hellmann mayonnaise mogul in the 30’s) perched high in the Catskill Mountains.

The inspiration: sugar maples in the region are of national renown, so hand drawn leaves provided us with a design motif. The orange card stock anticipated the golden colors that, we hoped, would be peaking when the wedding took place at the end of October (our luck held, the photo at top was taken on the day). And, naturally, the font was in chocolate brown, the navy blue of chic weddings.


The design elements: leaves tumbled romantically in different configurations, from the invitations to the place cards, to the dancing, monogrammed pair on the menu cards (just visible tucked into the napkins, above). The program (positioned in one of floral arrangements, top right) featured a photograph taken by one of the grooms of the Hudson Valley landmark, Kaaterskill Falls. Table cards (above) further enhanced the feeling of place: each was named after a local town or site.


The flowers: a rich palette of reds and greens were found in elaborate centerpieces to do Carolyn Roehm proud, but also in exquisite miniature in corsages for the wedding party (above, left). And we marveled at the unexpected textures of yellow autumn leaves and blush-pink lilies in a giant bouquet (above right).

Food, friends, drinks, dancing and laughter … So ends our story of a magical time in the mountains.

* Onteora Mountain House, Boiceville, NY. www.onteora.com

* Flowers by Dennis Nutley at The Green Cottage, High Falls. www.thegreencottage.com

Putting “Pan Am” Glam into a Card
October 16th, 2011

Like a lot of America, we’ve become rather taken with TV’s new guilty pleasure, Pan Am (above, with Christina Ricci and Margot Robbie). Sure, we’d be a little less embarrassed watching it if one the ditzier stewardesses wasn’t also working undercover as a CIA agent, but what’s not to like about those JFK days in the early 60’s when planes were chic and spotless, and air travel itself was as glamorous as any destination.

Well it didn’t take us long to think there could be card in there somewhere. The palette alone — the sky blue outfits with their crisp white accents — represents a sunny optimism we’ll definitely get on board with. (And, no, we never knowingly resist a good pun.)

We found a great piece of airplane art that felt suitably retro, and then we thought to delight the eye by letting the words themselves create an elegant arcing slipstream. So far, so good. But how could the card be that little bit better? Back to our travel inspirations for more help.

Suddenly: what about those marvelous airmail envelopes we never seem to see anymore? And look at the difference (below). A simple graphic border transformed the birthday card into something as jaunty as the stewardesses’ hats.

This card, which has a greeting of “Happy Birthday” on the inside, forms part of our new collection that will be released in the next few months. But we couldn’t resist giving you this sneak preview now.

Artist Profile: Adrian Valencia
October 12th, 2011

One of our best-selling cards features a pair of long slim legs clad in Prada kitten heels. Sure, the line “May All Your Gift Be Shoes” is hard to resist, but what makes these cards stand out are the super-chic drawings, courtesy of illustrator Adrian Valencia.

We first met Adrian over 10 years ago in London, when we commissioned him at a fashion magazine. He arrived at our offices, not long out of art school, and luckily for us his portfolio was as delightful as his Argentinian charm.

When we started J. Falkner, we knew we wanted a great line of fashion cards and our immediate thought was: get Adrian! Since we first worked with him, he’s assembled a pretty fabulous client list, including British Airways, Montblanc, Cartier, and Vanity Fair Italy. But he was as enthusiastic about collaborating as we were, and found the time to create the wonderful “Style Set” range, which features everyday cards, and also a new holiday range.

We are fascinated by how visual ideas come together, so we were delighted when Adrian agreed to share his creative process. Here, in his own words:

“Everything can be a source of inspiration. A woman getting out of a car … A couple waiting for the ski chair lift in the Alps … Elle McPherson taking her kids to school … The little toys I keep on my desk … A great music video … A fun night out with my friends …

“I don’t think I’m drawing fashion. I simply observe what is around me and then draw. I’m fascinated by how people carry themselves in certain clothes, and I hardly ever get bored.

“I see illustration going back to basics. I see a lot of illustration mixing watercolor and graphite. There are many trends around but it is still something precious to see hand drawn artwork.

“I love art that tells a story. I love Lori Earley. Her work makes me want to paint. Her talent is not only inspirational but sexy, fun and emotionally provocative. (See Lori’s work here.)

“Right now my favorite color is fluorescent orange. A friend gave me a beautiful orange folder to keep my desk tidy, and on sunny days it seems to glow with its own light.”

See Adrian’s full portfolio of work at adrianvalencia.com, and don’t miss his blog drawadriandraw.blogspot.com. His illustrations of fashion’s front row and Will & Kate’s wedding guests (see them here) are our favorites.