Color crush: Aqua
June 28th, 2011

It’s no secret we love color here at J. Falkner. We seem to spend an inordinate amount of time gazing at our pantone book, considering this shade of blue or that shade of green. One color we always return to is Aqua. You might see turquoise, or celadon, or green-blue — but we like to call it Aqua, which conveys that beautiful shimmery color of water on a summer’s day.

We have a favorite little vase — which you’ll see in the picture above — that has followed us over the years from London, to New York and now Palm Beach: its wonderful color and glaze delights us every time we see it.

We love aqua because it is a color that plays well with others. Consider it with chocolate brown; this is a pairing we’ve used on a number of our cards (for example, the elephant and balloon icons). It also works well with a crisp white, but it’s surprisingly effective with orange, too. There are very few colors that aren’t enhanced by aqua, which is why it’s become one of our go-to colors at J. Falkner.

And here’s an interesting bit of color history: for the better half of the last millenium, the sea was portrayed in western art as green. It was only from the early 1500s, due to the new popularity of the Virgin Mary and her signature blue, that artists started interpreting the seas and oceans as the blue we recognize as standard today.

* Aqua: our pantone reference is 573.


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