Lights, Paper, Action … Stationery Show!
May 28th, 2012

Once a year, in May, the stationery world converges on the Javits Convention Centre in New York to celebrate (and hopefully sell!) all things paper. And so naturally there we were last week, happy as a clam in our own cheery little J. Falkner booth (above).

We decided to let the colors of our cards do the talking and go crisp white with all our fixtures. It made a bright sunny statement, and more than one passerby told us, “It feels like Florida in here”.

The first night of the show brought the Louie Awards ceremony, the pre-eminent prizes for cards in this country. Though we didn’t get our podium moment, we were delighted to have two cards among the finalists — terrific recognition in our company’s first year.

There was a beautifully designed catalogue of the finalists, and there we were with our “Amazed Anniversary” card (above), one of the first cards we ever designed — and still a personal favorite.

The show also brought us some great press. This shout-out (above) appeared in the daily show magazine.

There was much ingenuity among the design of the other booths, but to us, Crane & Co always delivers the most elegant one. Evoking a Madison St boutique, it’s a purring piece of luxury, with a trio of chandeliers, cream carpeting and exquisitely detailed window displays.

As regular readers know, we’re mad for moodboards, so we were smitten by the charming visual vignettes from the Crane windows (a couple are featured above). The richly engraved salamander, with its red spotted coat (see detail, above), is a card we’d chose to send ourselves — if only we weren’t already stationery-committed.

With nearly 800 stationery companies at the show, each aisle brings a spirited range of creative delights. In our little block alone, we were able to put together this great card collection (above).

Clockwise, rom top left: A lovely silhouette of a bear from Banquet. A cool surfer’s desktop from Dear Hancock. A simple shell, letterpressed by Double Bravo Designs. Two bears make a charming father’s day card, from Fugu Fugu Press. A charming notebook, the cover made of birchwood, from Night Owl Paper Goods. And an imaginative use of the subway map, from Tastement.

We ourselves had a terrific response to the new collections we launched at the show, and we’ll be sharing those with you in our next few posts.


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