Our Magazine Visit in New York
February 21st, 2012
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When the good people of Redbook magazine — who featured our Peacock Thank You card in their March issue (above, top right) — invited us to visit them in their snazzy offices in the Hearst Building, we were there in a New York minute.

Hearst, one of the Big Three magazine publishers (Harper’s Bazaar, Esquire and Cosmopolitan to name just a few of its titles), has since 2006 a glittering new HQ that outpaces its rivals, and we were keen to see it.

Norman Foster set a very-21st century skyscraper into the shell of Joseph Urban’s original 1928 landmark (above). It’s a wonderful combination of old and new that The New Yorker called “the most beautiful skyscraper to go up in New York since 1967.” And it is truly marvelous to behold on a sparkling New York day.

It’s also a very “green” building, with extensive use of recycled materials. The fountain in the 3-story atrium (above) that greets visitors, for example, circulates filtered rainwater that has been collected from the roof of the tower.

(Mind you, the building can be a little bossy, in that “green” sort of we-know-better way. To take an elevator you must input your floor on a central panel, whereupon you are directed to a specific elevator for your trip. Don’t try to skip this step. You’ll find there are no buttons inside the elevators themselves, which is all a bit Space Odyssey for us.)

Fans of mood boards that we are, we were immediately drawn to the wall that the Creative Director, Holland Utley, put together to steer the design vision for the magazine (above). Redbook had a big relaunch last summer, and these boards were used to help communicate the new direction.

The magazine is for women in their 30s and up, leading full lives, busy with relationships and families. We like the positive, spirited feel of these images — the couples, cozy and loving in lots of cashmere (above), and families at play (below). Okay, no one really lives like this, but mood boards are meant for inspiration and day-dreaming.

The Peacock card featured in the pages of Redbook is available as a thank you card, or blank (ie. without greeting), and can be found at our online store, here.


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